Why people love coupons?

“In life, people prioritize and will spend more for certain things. If folks aren’t brand loyal, but deal-loyal when it comes to groceries and household items, coupons are a way for them to spend less on that category - which is perfect because if it’s not a priority to them, they’d rather trade the time in clipping coupons for the money they save. They don’t care what brand some things are, they just want the best deal.” Says Susan Wenograd, Coupon/Household Finance Nerd.

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