Digital glossary - Volume 2
Did you find the first part of our digital glossary interesting and informative? Here is the following part, where we’ve focused primarily on the topic of analytics.
We want to be 100% sure that these tricky words are fully understood so let’s bring you up to date. Presenting our condensed digital glossary - volume 2.
You often hear the expression “BIG DATA” but what exactly does it mean? This is all of the information that you can reach about users of your webpage. If you join Google Analytics – you can see who your clients are, where they are from, what interests them, which tabs do they like the most and much, much more. We will write another article about it – be patient ☺
This is every action that leads to the target. For example, if you’re a small online bookstore, you can define at least 3 targets:
- sell – easier said than done, remember that it’s a long process – where a user clicks on the product and adds it to the basket, they can also return to the list and add something more. The user then has to make a summary of their shopping, confirm it and then select payment. After that we’ve got the standard “thank you page” – a universal name for the final part of the shopping process. Here everything is confirmed, you can complete the order and ship the books to your customer.*
- sign up to the newsletter – a successful conversion here is a confirmation of the e-mail address that was entered by the user. As a bookstore you should know how important it is to show people that something new is in stock or that you’ve got a 2 for 1 promotion running. Construct your own database and send personalized messages directly to users*
- customer service - get information about customer service or about certain areas that are doing well but could maybe do with a little extra push. If a specific user would like to tell you (but not in an official post) that he didn’t get what he wanted or that the courier has damaged the package – he can take care of this online. A conversion will be caught by clicking OK – after writing an opinion or statement. Good news – you don’t have to prepare special features on your webpage to get such valuable opinions – just use an instant tool that you can easily adapt to your site’s individual needs – QuitSnap -> (link to this feature)
* To make a higher number of conversions or catch users that aren’t quite sure about buying things or making other forms of conversion – you can use QuitSnap.
Don’t think that e-mail addresses are just for sending e-mails, there is much more to it than that! By gathering a base of your customers’ addresses you successfully build up your database. Once this is done, you can not only send them newsletters of special offers, but you can also create special ads that will be displayed to them. And a database is not only a collection of e-mails. Here we can find all the valuable information collected about users – phone numbers, addresses, clothing size, etc. Do you want to know more about building up a database and how to gather crucial info? Check out our previous post on Databases
Now it’s much easier to explain to you what a target is. It’s similar to a conversion but remember in business the target is to sell the book. And a successful conversion is to display the “thank you page”. You can have many targets, such as selling books, collecting leads or increasing the number of satisfied users.
Another word that can be used to describe tracking is simply following. You can track your user and see what he or she is doing on your page from the very beginning! How much time did they spend on each tab and which part was the most interesting. That’s not all! You can also see where your customers come from – for example by an AdWords campaign, Facebook site, newsletter or regular online campaign. You can also see exactly which tab causes the customer to leave the page and make this tab more user friendly. Try displaying a direct message by push notification complete with a special offer, this will keep them interested.
Did you like our second part of an instant glossary? That’s great, because we’re working on some new articles that will help you to better understand the magic world of online marketing.