User paths and conversions
What are they? What do they want from you? Nothing more than your time and brain. The user guidance path is a consistent set of elements that support navigation on a certain web page and prompts the user to take specific steps. These steps are necessary for a user to overcome in order to achieve the conversion goal. In most cases - make a purchase, sign up for a newsletter or contact you. These all depend on your individual needs. How do you begin?
Create a sitemap
When you’re adding something small to your website or perhaps totally changing it, you should always check and verify the following things:
1. Have a perfect knowledge of the structure of the page.
2. Split pages by function criteria: landing page, product list, product page, basket, blog, support, etc.
3. Use the “tree” scheme to capture all elements
4. Identify critical points on your map. These are places where a user is most likely to abandon your page without converting. Use tools like QuitSnap to easily create instant actions, that will help you when it comes to conversions.
5. Do the same task with your mobile site. There might be only a few points that could be the same for each version.
Consider the text
1. Choose an understandable and well contrasting form of CTA (Call to Action) and buttons. Like the one we use for QuitSnap popups
2. Consistently use command mode and the personalization - decide if you will use: we, I, the company.
3. Be sure to place the buttons in a prominent position (without having to scroll to find it).
Show how your customer where he or she is
1. Visualize the task execution stage (eg. in the shop cart: step 1 of 3).
2. Place clear headers on each page (unique to each page, clearly inform what this page is).
3. Show the navigation - make it clear where your customer is and what the next step can be.
1. Start with at least one user guidance scenario (like form the landing page to making a purchase); over time add more depending on your conversion targets.
2. Include side scenarios (such as the “add to favorite” option for people who are not ready to buy at that specific moment).
3. Explore where the user’s route might begin (homepage, category page, product page) and end (cart, blog, support page) and cross those points for multiple scenarios.
Remember! The beginning of the journey can take place even before the user visits your site! In the process of planning, take into account the results from Google and your custom ads. Prepare them carefully, and remember that they must match the context of the page. Also please note, that making a payment is not the end. Staying in contact with your customer is a part of their journey too. Use email notifications, newsletters and after sales support thoughtfully to constantly maintain the contact.
And the last one… Analyse!
Always check the data that is provided by Google Analytics, QuitSnap or other tools. Check statistics, draw conclusions and make all the changes that will help you create conversions.
Any questions? QuitSnap team will be happy to assist you anytime!