Welcome to UX!
User experience is related to the specific experience of a user who utilizes a certain tool or process, or who interacts with a brand in general. It is strongly connected with usability, especially when it comes to web design. This is an empirical field of knowledge related to the design and testing of tools, with the needs and preferences of target users in mind. In the context of web pages, it is about usability and efficiency in achieving specific goals. Basically, it is the process of designing our products (with emphasis on websites) to use in as simple as possible way.
Is it necessary?
Of course you do not need it, however, it offers the user a sense of comfort and support. If you want to make it easier to navigate and use, plan the so-called user path and shorten it to a minimum.
A good UX doesn’t need to be prepared by a group of specialists for a lot of money. The most important thing is… empathy! Think and act like your web page users and try to imagine the best way to get what they want from your site. Make this journey as short as possible… and very simple.
Let the QuitSnap team guide you through 5 simple steps that will make your website both useful and well designed.
1. Response to others
Firstly, the design content has to be based on a decent, coherent context. It should also have a slightly different look depending on the device it is viewed on. Keep in mind that these days we browse content on a variety of mobile devices, each one will display the site in a different way to a traditional PC or laptop. It is important to remember that the way it appears on a large screen monitor can be different from a smartphone or tablet.
2. Don’t stop, keep on scrolling
Do you sometimes find yourself mindlessly scrolling through random Facebook posts? Without actually reading or paying attention to everything, only focusing on the headlines that interest you? When something does grab your attention, you focus on it. Now take a moment to compare your experience with your users’ expectations. They also scroll down and will only stop if you grab their attention, then they will explore your page. The trick is not to show them everything in one place. Showing too much information can overwhelm the user, or maybe put them off from reading further. Focus only on the things that are the most important. Give users a clear message or catch their attention with some valuable information or promo code. All of this can be easily done with QuitSnap
3. Focus on the experience!
We know that people do not always remember the exact information that was delivered to them (via TV, radio, books, etc) but they certainly remember what they felt at the time. Advertisers focus on triggering emotion, this is an effective method that we can also use. It’s not the product that people stay focused on, it’s the emotional effect.
That is why UX is becoming such an integral part of designing websites and applications. A well-designed page should be an effective combination of text, graphics, layout, and interactive elements that provide an emotional experience to users.
4. Previously, now and in the future
A well prepared UX design should be based on a user’s journey, including not only the area of the web page but also the steps before and after. Advertising, mailing, word of mouth. All of these steps are a part of the user’s journey. Visiting a web page, how you got there, bounce rate and all the available data that you can collect with Google Analytics. Then focus on the steps that follow this such as how the user leaves the site, remarketing, follow up, mailing to registered users. All of these actions matter!
We cover this topic extensively in this post.
5. At least but not least - think about the benefits
Benefits for who though? For you or for your users? Well: BOTH. As we demonstrated, it is important to think about the way a user views, scrolls through and generally uses a site. A well-built page with a good UX design will lead to success on the market. When your user is happy, you are happy. When they convert (signing up to a newsletter = leaving a lead, making a purchase = money for you, giving you an opinion = adding to your knowledge) it’s a gold medal for you.
So, my fellow user and web-owner, are you ready to create your own well-designed site? Let us know if you have any questions, we’re here to help you.