How to make a non-irritating pop-up?
Everyone knows those annoying ads and pop ups that appear on our screens. They seem to be everywhere. You cannot close them because… there are hardly any closing buttons. And even if you see something interesting your brain automatically switches off when seeing such an advert. On the other hand, when properly prepared and planned, they still remain one the most effective tools used to engage customers. Exit-intent pop ups work on the same principle. That’s why it is important to know how to use this tool in a way it will be appreciated by your website visitors.
Here are 4 tips that will help you with creating cool pop ups that matter.
Rule number 1: Believe in segmentation
Every client is different. Seems like a cliche but communication personalization is a key to a successful online business. That’s why you should create different campaigns using pop up tool (QuitSnap will help you) that can make them more personalized. Focus on users’ interests and behaviors. Collect as much data as possible - make segmentation and categorize your users into. After that prepare dedicated pop ups, tailored to the specific interests of your users. You can also insert this message in specific places on your page - check on statistics, where your customers spend the most time and where do they leave. Imagine the situation, when you are on FAQ page, looking for some answers, but you don’t see the right one. A Proper tool can analyze that and automatically present a right message in a form of a helping tool - a pop up with question form, so you can ask whatever you want to. (TIP: don’t intimidate your visitors with too complicated questions).
Rule number 2: Make it in your www style
You don’t need a designer to prepare a pop up that will be similar to your web page style. With tools like QuitSnap, you can easily choose your own color, size of font and text that will be included. Try to make your message stand out - using the same style, but showing something more, that will emphasize the uniqueness. What is very important - less is more. Do not write too much - think about the short but strong call to action. No one likes irritating poems. You can also decide what type of pop up can be used on different tabs - like “sign to our newsletter” or “use the promo code”. But remember, you shouldn’t communicate everything - one/two messages or questions are enough.
Rule number 3: Don’t overdo
Make sure, that you don’t follow your customer everywhere on your web page. Give him or her some space and time to explore and enjoy your content. None of us likes very big ads that appear on our screens, isn’t it? The same happens when many pop ups show up on a web page. Decide where to put them - you can use Google Analytics data to find the touch points. And one more - manners matter! Make sure that your users can easily close the pop up, so they will not be mad at you.
Rule number 4: Test yourself
A/B testing is a method of comparing two versions of a project - web page, advert or app against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of an ad are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. Why don’t you try it with your pop up? Make 2 versions of it - for example, change only one title thing and check which one goes better. Introduce different promos or use different eye-catching pictures.
We hope that now you will not have any problems with creating QuitSnap pop ups that will be perfectly designed for your customers.