Time is money!
When it comes to the subject of newsletters, a topic that we have previously discussed, you now know which types perform well. However, we would like to present you with 2 more articles laying out the guidelines for what you should do and when.
Your first priority is to prepare a good base of leads, using one easy and efficient tool -
QuitSnap. This tool helps you to create an interesting pop up that will appear on your webpage and will consolidate the data that people leave behind after a visit. Once leads have been collected, you now have to think about the next crucial step. This is the preparation of the newsletters that will be sent out, let’s take a look.
Timing is a key factor when it comes to success. It’s well established that there are many different types of users who use their devices (whether they be mobiles or computers) to surf the internet and to access their various messages (Social Media messages on Facebook, traditional emails etc.) throughout the day. It is not so easy to search out the best and therefore most effective information, but we gave it a shot!
Now we have a more accurate answer for you. An investigation provides valuable information about what time and on which days of the week it’s best to send out newsletters to obtain the highest performance metrics from your email marketing campaigns. More than 16 million messages sent by Polish GetResponse customers were analysed for this purpose.
The results of the study show that messages perform the best within an hour of posting. Imagine, that at this time 22.6% of news is accessed and in the following hours the number of messages that are opened systematically drops. Within the next two hours of posting it oscillates between 6.2% and in three hours - 4.9%.
Morning or evening?
Do you reach for your device in the evenings to check out what’s been going on? You are not alone. Messages sent in the evening reach the highest open rates. To be clearer - we’re talking about the period between 21.00 and 22.00. Messages sent in these hours received an open rate of 36.2%. Emails sent between the hours of 19.00 and 20.00 received an opening rate of 26.5%.
What is really interesting (and perhaps surprising) is that customers are most likely to open their news between 11.00 and 12.00 and then 16.00 - 17.00.
Workdays or weekends?
In case of weekdays, it is best to send newsletters on… Sunday. You might think that no one reads their e-mail on Sundays, but you are wrong in assuming this. It is highly likely that people are a little bored when they have a free day, so they surf. Messages posted on this day received the highest open rate of 28.5%. Another day, with a slightly lower result, is Friday with an open rate of 24%. This is also the day when potential subscribers most often subscribe. On the other hand, the day in which readers are most likely to open newsletters is Thursday.
We hope that this information benefits you and leads to success :)