Databases – How can we use them to achieve maximum effect?

Facebook’s Custom Audience

Building up a valuable database is not an easy thing. However, if you invest a little time and energy into it then your chances of generating good conversions become higher.

Let’s start from the very beginning and take you through the process. Build up a base of potential users, both present and past. You can take care of this using just one simple tool - QuitSnap. Head on over to the following page: and check out their free trial! One of the best forms of data are email addresses. They allow you to find user profiles on social networking sites or send them feedback after they leave you site.

Let’s go over it step by step:

Use your database to find your customers on Facebook – Custom Audience. It’s easier to sell to current customers than to search out new ones, so strengthen your existing connections by using Custom Audiences. Facebook will compare your data with theirs to help you locate them on the network. Once you’ve created your Custom Audience, your information will be encrypted to protect customer relationships and you’ll then be ready to reach even more people on Facebook.

Take a look at how simple it is:

Facebook offers some great advice on the subject:

OK, so moving on. Your database is now uploaded and matched with its users. What can you do next? EVERYTHING!

Use your CA to:

- invite people to like your fanpage

Very easy Ad that is focused on building up a fanbase of your webpage - build up traffic on your webpage. Moving you customer directly to your webpage or a dedicated tab is both effective and helpful.

- encourage customers to make a purchase

Got your own shop? Display linked products to your customers.

- Present unique, special offers to you customers

And a big THANK YOU to Mr. Zuckerberg for unveiling a new Facebook function, you can now highlight the best deals in a clear way.

What is more - you can generate a Facebook pixel and implement it on your page, you can now track people that visited your WWW. This allows the ability to check what your customers search for and where they left your page.

The next obvious question is, why are you still here reading instead of building up your database? – it’s oh-so-easy :)