Exploring the world's data


In our previous article, we showed you how valuable data can unleash great power hidden within your target group. Let’s go through it step by step.

1.

81% of consumers use coupons regularly (NCH) 
87% of Millennials, 91% of Generation Xers and 96% of Baby Boomers used coupons in 2016 (PRRI)

If you were unsure about how effective coupons can be, think again! Take a look at the following numbers. 81% of people have used coupons at least once – that’s useful information, no doubt! But then take a look at the next bit of data: 96% of Baby Boomers (the youngest audience) have also used them, meaning that this is the best group to focus on. Even if they are not yet your customers, probably because they are still a little too young, take this opportunity to educate them. Lay the foundation for your product over the coming years. 

2.

61% of Millennials spend over two hours a week searching for coupons and deals (Valassis)
73% of consumers rely on coupons more than they did three years ago (Precima)

Another handy thing to remember is that people are constantly looking for the best deals and coupons, they believe in them! Use this wisely - when they are browsing your page, let them know that they are special to you and reward them with a discount. A great way to reach out to them in a friendly manner is to use the QuitSnap tool. You can create a popup that will appear whenever a customer wants to leave a page. Great, isn’t it? 

3.

82% of consumers say digital coupons are a convenient option compared to traditional printed coupons (Vibes)
58% of consumers prefer to receive discounts, promotions and coupons via email, 20% via print sources, and 10% via text message (PWC)

Now we’re talking! Digital discounts are very powerful and customers really love them! Take a moment to consider creating them - you won’t have to prepare a printed version for delivery or hire a guy to randomly hand them out to strangers on the street. With the available tools you can prepare your own coupons in 15 minutes and target them precisely to people who express interest in your page! Costs are fantastically lower and targeting is very focused. Don’t hesitate, use this digital knowledge to create your own campaign inside your site.