Pop ups in eCommerce – why are they here?

E-commerce continues to grow at a rapid rate, but with the huge market acting as a magnet to brands (both large and small), competition will no doubt ramp up faster than the total growth of the market. This, unfortunately, means that customers will be harder to win, easier to lose and fussy when it comes to price.

Source: https://www.emarketer.com/Chart/Total-Retail-Sales-Worldwide-2015-2020-trillions-change/194243 

The split between various types of devices is relatively equal.

Source: http://www.smartinsights.com/ecommerce/ecommerce-strategy/top-ecommerce-trends-inform-2017-marketing-strategy/attachment/session-by-devices-revenue-by-device/

Over the past several years we have heard again and again that „this is the year of mobile“, there is some truth within this statement. People use their mobile devices for almost all internet activity, whether it be chatting, Googling or checking out new products.

However, as you can see, desktop computers bring in the most revenue. People are still quite wary and a little suspicious of shopping via their mobile. They generally use their mobile to check out a certain product and then, when they are ready to buy, they complete the transaction using their computer.

It is down to you to think about what you can do to fight for your customers.

So-called „Cart Abandoners“ cause brands to lose out on 18 billion dollars in sales every year! What can we do to reduce these Cart Abandoners, maximize conversions and take back some of this lost revenue?

One of the most popular (and in reality the best) ways to convert a potential Cart Abandoner is to offer them a discount. Show confidence in your product and present a personalized message to your customer. It might be hard to believe, but 75% of abandoning visitors do intend to come back and complete the purchase! Use this knowledge wisely and prepare the most effective popups for your business.

Implementing pop ups on your site is not difficult, it‘s simply a matter of selecting the correct tool for the job!

QuitSnap offers an easy way to create your own personalized pop ups without ridiculous costs or unnecessary hassle. The best thing about it is that you can try it out yourself… for free! Visit http://quitsnap.com and see for yourself. The creation process takes a mere 3 minutes. Think about it, in just 3 minutes (the same time that takes you to brush your teeth) you could increase your sales and expand your customer base. What are you waiting for?

Further inspiration and some helpful tips can be found here.