SEO is the process that leads to the high position of a website when results are displayed in search engines such as Google, the most popular tool in the world. Websites are positioned based on specific key phrases that potential customers type to find certain information. In previous articles we’ve shown you methods of achieving this, now let’s see if they really work. 

5 tips to get even more clicks. We believe that SEO (Search Engine Optimization) is one of the main ways to gain more conversions. Let’s break it down simply for you - SEO is a process that aims to increase the position of a website in organic search results and SERP stands for. Search Engine Result Page. When searching, the first results that appear help to increase the number of visits to the site and to increase the number of inputs popularity of the brand or the conversion that can be count as an income from the sale of services or products. SEO optimizes a website for search engines.

Did you find the first part of our digital glossary interesting and informative? Here is the following part, where we’ve focused primarily on the topic of analytics.

It seems that almost everyday we receive an e-mail or information about tracking, analytics or advertising effectiveness. But what does it all mean? We want to be sure that you understand all of these tricky words. Here is the first part of our short, condensed digital glossary.

When it comes to the subject of newsletters, a topic that we have previously discussed, you now know which types perform well. However, we would like to present you with 2 more articles laying out the guidelines for what you should do and when.

Mailings and building up your base are both key aspects of how to run a successful business, we all know this. But there are ways to build up a contact base in an organised and productive way, so it will deliver the most effective webpage interactions.

Today’s topic is focused on people’s behaviour. We will present you with some possibilities that follow a few key rules about the usage of colours.

We’ve already shown you how to write effective Call-To-Action messages. Now let’s take a look at the best CTA from a variety of different markets.

Displate is both a manufacturer specializing in creating exceptional, unique metal posters and also a platform that brings together talented artists from all over the world. Displate currently has more than 3000 artists from every walk of life. It is the perfect platform to promote such talented people and to show off their original and outstanding work. Displate is both a pioneer and the leader when it comes to producing and selling artwork printed on metal. The core distribution channel is e-commerce.

Building up a valuable database is not an easy thing. However, if you invest a little time and energy into it then your chances of generating good conversions become higher.

In our previous article, we showed you how valuable data can unleash great power hidden within your target group. Let’s go through it step by step.

“In life, people prioritize and will spend more for certain things. If folks aren’t brand loyal, but deal-loyal when it comes to groceries and household items, coupons are a way for them to spend less on that category - which is perfect because if it’s not a priority to them, they’d rather trade the time in clipping coupons for the money they save. They don’t care what brand some things are, they just want the best deal.” Says Susan Wenograd, Coupon/Household Finance Nerd.

E-commerce continues to grow at a rapid rate, but with the huge market acting as a magnet to brands (both large and small), competition will no doubt ramp up faster than the total growth of the market. This, unfortunately, means that customers will be harder to win, easier to lose and fussy when it comes to price.

We have already shown you what not to do with your pop ups, let’s take a look at the things you should do. We will be your guide as we enter the world of Internet sales.

Online advertising comes in many forms and without doubt the most hated of them all are the pop ups and full-screen banners. These adverts are particularly annoying because they often appear in many unexplained circumstances. However, there is a way to use them strategically without bothering your customers. Let’s take you through the process.

We all use discounts in one way or another, especially when we want people to buy a certain product. Occasions such as Black Friday, Cyber Monday and other fabricated ‘holidays’ all encourage people to shop more.

Every day we are bombarded with newsletters. Most of them can be treated as SPAM so, is it still worth using them as a successful marketing tool? The answer is YES!